Campaigns
Creative Direction From Concept to Launch
Each campaign begins with a story, shaped through creative direction, visual planning, and collaboration across design, photography, and marketing.
Below are a select few projects that reflect how I bring brand concepts to life across digital and physical touch points.
Product Launch
Holiday & Sale
Partnered with executive leadership to define the campaign’s visual language and tone. From there, I led creative development across homepage design, email marketing, and social media. Collaborated with photographers and UGC creators to build cohesive imagery that aligned with launch strategy and brand identity. Oversaw design iterations, feedback cycles, and final approvals to ensure creative consistency across all platforms.
Homepage design + creative brief
UGC and campaign photography coordination
Email design + copy supervision
Cross-channel asset alignment
Creative Direction, Visual Planning, and Digital Execution
Campaign Imagery
Developed a seasonal campaign designed to celebrate connection and care through tone, color, and narrative.
Worked closely with leadership to define the emotional throughline of the promotion, aligning design, photography, and copy to reflect a refined but warm Mother’s Day message.
Oversaw all creative assets , from homepage design and promotional emails to UGC content, ensuring the campaign felt cohesive, elevated, and true to the brand’s aesthetic.
Homepage design + hero visuals
Email and promotional campaign design
Social and e-commerce coordination
Seasonal Storytelling that Drives Engagement
Social Media
